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In Focus

Each month, our newsletter is split into two editions that drop bi-weekly.
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Build On Brand
A note from our founder about B2B branding, real-world lessons from over a decade of rebrands, and why it’s well worth the investment. You’ll also get a mix of B2B industry articles and recent Focus Lab content.
Create First
A letter from our creative team about topics like burnout, inspiration, and growth. It includes curated links, creative spotlights, and ideas to help you stay inspired and think bigger.
PAST ISSUES
Build On Brand
:
September 2026

Guidelines Aren't Everything

Create First
:
August 2026

Good writing isn't going anywhere.

Build On Brand
:
August 2026

A B2B Mascot and a 20x Growth Story

Create First
:
July 2026

High standards and knowing when to stop aren't opposites

Build On Brand
:
July 2026

The middle is where brands go to disappear

Create First
:
July 2026

“I just don't love it.”

Build On Brand
:
June 2026

Why slowing down leads to scaling faster

Create First
:
June 2026

Check the Vibe Before it Checks You

Build On Brand
:
May 2026

What if AI is good for brand?

Create First
:
May 2026

The safer option is sitting right there.

Build On Brand
:
April 2026

The middle will kill your brand.

Create First
:
April 2026

The Part You Can’t Prompt

Build On Brand
:
March 2026

The Cost of Waiting on Your Rebrand

Create First
:
March 2026

Creativity takes courage.

Build On Brand
:
February 2026

Stop Building Faster Horses

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