Our job:
solving
brand
challenges.
Let’s fix
yours.

Name: Focus Lab
Price range: $

Since 2010, we’ve helped brands navigate rebrands, M&A, seed stages, and IPO. From startups to enterprises — from refreshes to retainer work — our strategy-led projects feature weekly deliverables tailored to your needs.

Brand services we offer:

Strategy

Brand Architecture
Positioning
Qualitative Research
Brand Discovery Audit
Competitive and Audience Analysis
Workshops and Interviews

Visual Identity

Logo Design
Brand Guidelines
Color Palette Development
Typography
Product Visualization
Iconography
Art Direction

Verbal Identity

Voice & Tone
Tagline Creation
Brand Storytelling
Audience Messaging
Internal Messaging (Core Values, etc.)
Verbal Audit

Interactive Design

Prototyping & Wireframing
Interactive Copywriting
Site Architecture
UI Kit/Design System
Website Design

Retainers

Event Materials
Social Media Graphics
Print Collateral
Slide Decks
Illustration
Campaign Graphics
Website Design

Branding projects tailored to you

6+ Weeks

Starts at $30k

Agile projects for ambitious companies accelerating through early-stage fundraising. Woo investors and attract customers with your new logo, color palette, and more.

Formance

Comulate

Speakeasy

9+ Weeks

$50k to 100k

Flexible brand refreshes with nimble strategy and select visual and verbal deliverables. Update positioning, messaging, design, and more — flexibly, at the level that’s right for you.

Popl

Irwin

Surfe

12+ Weeks

Starts at $100K

For major rebrands and established companies with complex challenges. Get deep strategic guidance on differentiation, extensive design exploration — from logo to art direction — and a suite of internal and external messages.

PolyAI

MessageGears

ClickFunnels

Monthly

Starts at $3500/mo

We're your marketing team's force multiplier, nimbly turning around booth designs, sales decks, blog posts, and other branded collateral. Plus, we can design custom webpages with bells and whistles that keep people scrolling and clicking.

Continu Retainer

Need something else?
Ask us about custom projects.

Let's Talk

We ship work every week

Early work

Review and Plan

Provide unified feedback on the work you received last week. Then, meet with our entire project team to discuss next steps.

MID-WEEK

We get to work

With your unified feedback in hand, we start to spin up the next round’s deliverables.

end of week

Get the next deliverable

We ship you fresh deliverables — with videos — on Friday, showing how we’ve integrated your feedback throughout.

Partners pick us for our B2B branding playbook

Cadence

You receive a deliverable every week. Experience the regular, reliable rhythm of fresh work that keeps you engaged — and keeps the project rolling.

All-Senior Team

You work directly with our in-house experts. We’re specialists in our respective disciplines, continually honing our crafts using best practices.

B2B Expertise

You’ll feel seen and heard because nuanced, B2B branding is all we do. Our clients span dozens of industries, and we see the latest technology every day. That helps us build brands nimbly — to keep pace with your innovations.

S.A.U.C.E.

This is our mantra: Seek to Achieve Unforgettable Customer Experiences. It means doing the right thing — even when that’s the hardest thing. It means customers walk away with great work made better by rewarding experiences.

Frequently Asked Questions

Have more questions? We’re happy to answer them — don’t hesitate to reach out.

Do you offer naming?

While we don’t provide company naming, we may make naming suggestions for sub-brands or products during our brand architecture work. For full naming services, we have a number of trusted partners to recommend.

Do you do web development?

We do not offer in-house web development services, but we can recommend several agencies. Regardless of who you choose to work with, we have a proven handoff and support process we're happy to discuss if you're open to working with multiple partners.

What about another service I don’t see listed here?

Let’s chat! Our retainer offering allows our agency to be more agile and take on a variety of projects. If we aren’t a fit, we may be able to recommend another agency or freelancer.

Will your process work for me and my team?

Our process is high-touch, highly collaborative, and designed for teams that move fast and want to make meaningful breakthroughs quickly.

We work within a structured weekly cadence with all of our partners:

We kickoff each week with a working session – A one-hour meeting at the start of the week (typically Monday afternoons or Tuesday) to align on strategy, feedback, direction, and priorities.
Async review and feedback loop – We deliver work every Friday, paired with a recorded walkthrough from our team. This allows you and your stakeholders to review it on your own time.
Unified feedback – Most of our partners use Mondays to gather internal thoughts and feedback, ensuring that by our weekly working session, feedback is clear, actionable, and ready to be discussed.

This approach eliminates the inefficiency of live pitches and presentations, giving you the space to think deeply while keeping the process moving. If you value structured collaboration and quick momentum, we’re likely a great fit for your team.

What kind of companies does Focus Lab work with?

We partner with B2B companies of all sizes from around the world—from early-stage startups preparing for their next funding round to billion-dollar enterprises gearing up for IPOs. We also work with private equity-backed tech companies navigating rapid growth through acquisitions.

Regardless of your size or stage, we believe in the power of brand to drive meaningful business impact. If you're committed to building a strong, strategic brand, we’d love to explore how we can support you.

What is the difference between a rebrand and a refresh?

First, let’s clear up a common misconception: A rebrand doesn’t always mean changing your company’s name. While that can be part of the process, a rebrand is much bigger—it starts with brand strategy, identifying opportunities in your market and distilling your company’s ethos into a clear direction. From there, the scope may include a new logo, visual and verbal identity, website, and more.

A brand refresh, on the other hand, is a more focused evolution. It often includes a lighter strategy phase and refines your existing brand rather than overhauling it. If you have a solid foundation but need more structure or refinement, a refresh can help bring clarity and consistency.

Not sure which is right for you? We can help guide that decision and ensure your brand investment aligns with your business goals.

We'd be honored to co-create and elevate your brand

Let's Talk

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