“I just read the story of Luminate. It is beautifully illustrated and expertly annotated, with page-turner chapters on where we have been, where we are headed and how we will change the world. It is a map and a diary. It is simultaneously aspirational and true.It will be used as a cookbook for the many who will touch this brand, so they can invent with us with a calibrated palate and in the flavors we feel best reflect our perspective.
For me, it's a string around my finger. Maybe a tattoo. Because although it is expansive in its careful and colorful description of Luminate, every element reminds me of the many conversations, the thoughtful debates, the thousands of things discarded so we could find what we would ultimately keep. It reminds me of the time and effort and heart and commitment you all made to bringing us here.
It is beautiful work and we thank you for it.
The line between artist and art is ethereal. You are a team of exceptionally skilled artists, but your superpower is the way you open your process to allow others in. You invited us to contribute as you created. Like a troop of improvisational art school MBA's, you fed off suggestions while guiding the efforts. You also made it so much more fun than it had any right to be. I'll attribute that to your being such a great bunch of people to spend time with, who all take genuine pleasure in what you do.
Thank you for everything you have taught us about ourselves and for allowing us to get to know you along the way.”
.avif)
.avif)
