Your brand guidelines were written for people.
‍Your agents need their own.

Brand agencies generally hand off a PDF of your brand guidelines, a voice-and-tone document, a set of rules for designers and writers to follow. Made for people — to read, interpret, and apply. We’re ready to evolve that.

Your team is AI-forward. They're already feeding those human deliverables into their AI tools, reformatting as they go, hoping the model holds the line. It works — sometimes. It's also extra work they shouldn't own, and drift they can't always catch.

‍We take that off their plate. Brand assets authored for agents, structured with intent, and tested to perform against the models your team actually uses.

---
name: voice-and-tone
version: 2.3.0
models_tested: [claude, gpt]
---

# Voice
- confident, not arrogant
- clarity first; claim follows proof
- warm, direct, second-person

## Rules
do: short sentences, active verbs
avoid: hype, filler, jargon
max_sentence_length: 15 words

We've spent more than a decade building B2B brands — over 600 of them. That expertise is what actually makes a markdown file work. Writing one is a format exercise. Making your brand come through in it is what we're built for.

Before we convert anything, we bring brand-expert rigor to your guidelines: real, easy-to-follow rules for voice and tone, visual examples turned into systems an agent can execute, and explicit logic behind color and type instead of instinct only a designer would have. The result is a markdown file an agent can actually follow.

‍Then we test it. We run the file against real prompts, see how it performs, and refine it until the output holds. Claude, ChatGPT, and other LLMs each read instructions a little differently, so we build the version tuned for whichever your team actually uses, and keep testing as those models evolve.