About Us

Focus Lab is an established brand agency helping B2B companies resonate with their customers and stand out as industry leaders.
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What we do
We work with companies that mean the world to their people but need our help to mean something to the world.
For more than a decade, our team of brand designers, strategists, and writers has helped organizations unlock their fullest potential with bold, original brand identities.
Through our singular expertise, strategic problem-solving, and respect for craft, we build distinguished brands with the power to transform people and industries.
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Core Values

01

Own the Work
We do more than work a project when it comes to us—we treat it like it’s our own. We’re fierce stewards, caretakers, and advocates of the products and services in our fold, eager to own our stake in them and compelled to act on their behalf. But our sense of ownership extends beyond project work to everything we do. We thrive in an environment of self-driven team members who are empowered to act decisively, infusing our culture with personal accountability and authority.

02

All Over Ego
We’re an open-minded, one-for-all crew who knows we hit the high notes when everyone has a voice. So our work is the result of both individual effort and meaningful collaboration, guided by our deep admiration for each other and our company. You won’t find us working in a silo for personal gain. Instead, we balance taking care of ourselves with taking care of the team.

03

Lead with Courage
Go ahead, challenge us. We don’t get tripped up when the unfamiliar, the complex, or the downright tricky roll around—we lean in. To us, unknowns are invitations, and challenges, opportunities. We welcome the chance to learn, grow, and engage openly with

04

Assume the Best
We do more than work a project when it comes to us—we treat it like it’s our own. We’re fierce stewards, caretakers, and advocates of the products and services in our fold, eager to own our stake in them and compelled to act on their behalf. But our sense of ownership extends beyond project work to everything we do. We thrive in an environment of self-driven team members who are empowered to act decisively, infusing our culture with personal accountability and authority.

05

Strive for Excellence
We do more than work a project when it comes to us—we treat it like it’s our own. We’re fierce stewards, caretakers, and advocates of the products and services in our fold, eager to own our stake in them and compelled to act on their behalf. But our sense of ownership extends beyond project work to everything we do. We thrive in an environment of self-driven team members who are empowered to act decisively, infusing our culture with personal accountability and authority.

06

Empathy in Action
We do more than work a project when it comes to us—we treat it like it’s our own. We’re fierce stewards, caretakers, and advocates of the products and services in our fold, eager to own our stake in them and compelled to act on their behalf. But our sense of ownership extends beyond project work to everything we do. We thrive in an environment of self-driven team members who are empowered to act decisively, infusing our culture with personal accountability and authority.

More than anything, we want people to succeed, professionally and personally.

More than anything, we want people to succeed, professionally and personally.

Bill Kenney, Chief Executive Officer
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2 women in an office
Our Team
Our talented and diverse team works together for one purpose—to unlock the potential of those around us.
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