Looking back, his fascination with branding started long before he knew design was even a career. Even as a kid, he paid more attention to logos, packaging, and visual identities than most. That curiosity grew into a passion during college, where he quickly realized there was no other path he'd rather pursue.
The moments that fuel him most are when strategy and creativity come together to solve real business problems, creating brand identities that don't just look great — they genuinely move companies forward. Seeing a solution click into place for a client keeps him inspired.
For Aidan, design has never felt like just a job. It's a craft he's constantly exploring, refining, and falling in love with all over again.
Outside the studio, Aidan spends most of his time with his two sons, who keep life busy in the best possible way. Whether it's days in the garden together, kicking a football around (or a “soccer ball,” depending on where you’re reading this) or just cheering them on as they discover new hobbies, family time comes first. On the rare occasions he gets a little time to himself, you'll usually find him in the gym or on a basketball court.
