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Brand Assessment

Created by Focus Lab, based on more than a decade of experience successfully helping B2B tech companies reach their next level of growth.
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How would you describe what your company does?

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What’s the current status of your brand guidelines?

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Rank how often these statements ring true for your organization.

We compete on price.
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We struggle to attract top talent.
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Customers confuse us with our competitors.
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My family has no idea what my company does.
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Departmental goals feel at odds with one another.
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We struggle to reach our Ideal Customer Profile.
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Our brand doesn’t feel “like us.”  
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