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In Focus

Each month, our newsletter is split into two editions that drop bi-weekly.
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Build On Brand
A note from our founder about B2B branding, real-world lessons from over a decade of rebrands, and why it’s well worth the investment. You’ll also get a mix of B2B industry articles and recent Focus Lab content.
Create First
A letter from our creative team about topics like burnout, inspiration, and growth. It includes curated links, creative spotlights, and ideas to help you stay inspired and think bigger.
PAST ISSUES
Create First
:
July 2025

In Defense of Ugly Ideas (Yes, Really)

Build On Brand
:
June 2025

Trustworthy Is Table Stakes

Create First
:
June 2025

Good Decisions Take Guts

Build On Brand
:
May 2025

Stop asking customers who you are.

Create First
:
May 2025

Greetings from the Smokies 🏞️

Build On Brand
:
April 2025

A Real-World B2B Brand Use-Case Involving AI

Create First
:
April 2025

Reframe with Haiku

Build On Brand
:
March 2025

Are You Building for People — or For Profit?

Create First
:
March 2025

A Reminder to Pause

Build On Brand
:
February 2025

Brand x Performance: The Right Time to Rebrand

Create First
:
February 2025

The Old and The New

Build On Brand
:
January 2025

Branding will take Center Stage in the IPO Resurgence

Build On Brand
:
December 2024

Deeds, Not Words and the ROI of Branding

Create First
:
November 2024

Finding Your Community, and Perfectionism

Create First
:
October 2024

“It’s a Good Day to Start Something”

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