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In Focus

Each month, our newsletter is split into two editions that drop bi-weekly.
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Build On Brand
A note from our founder about B2B branding, real-world lessons from over a decade of rebrands, and why it’s well worth the investment. You’ll also get a mix of B2B industry articles and recent Focus Lab content.
Create First
A letter from our creative team about topics like burnout, inspiration, and growth. It includes curated links, creative spotlights, and ideas to help you stay inspired and think bigger.
PAST ISSUES
Build On Brand
:
October 2024

Simplicity opens the door for creativity.

Create First
:
September 2024

The Creative Flow

Build On Brand
:
September 2024

Purpose Weathers the Storm

Create First
:
August 2024

A Brave Hello

Build On Brand
:
August 2024

Bold Creative Pays Off

Create First
:
July 2024

Cultural Flatness and MS WordArt 🎨

Build On Brand
:
July 2024

A story of rejection

Create First
:
June 2024

Leading with Courage and Mascot Magic ✨

Build On Brand
:
June 2024

$1 Trillion of Untapped Value

Create First
:
May 2024

Aurora Borealis and Mind Control 🌀

Build On Brand
:
May 2024

What's the cost of doing nothing?

Create First
:
May 2024

On Taking Risks and Lonely Colors

Build On Brand
:
April 2024

Share of Voice versus Share of Market

Create First
:
April 2024

Dutch Paintings, Solarpunk ☀️, and Vocal Type

Build On Brand
:
March 2024

Introducing Our New Newsletter ✨

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