Brand Rollout

When Aurora Payments rebranded to Flute, the new identity launched through a coordinated internal rollout — Slack-based countdown campaigns, a company town hall, and brand champions — followed by an external media push backed by proprietary research on payment friction. The results: 13 earned media placements exceeding goal by 100%+, potential reach growing from roughly 198K to 1 million, a 12.5% share of voice in the payments category, and 57% employee engagement during launch.

Stensul introduced a new visual brand identity, developed in partnership with Focus Lab, to match its expanded vision for enterprise-scale creation. Bold, modern, and trustworthy, the refreshed identity brings consistency across every touchpoint—from web and product to campaigns and brand storytelling. Anchored by a refined logo inspired by the idea of a “stencil,” the new identity represents the structure that makes creativity scalable, delivering the freedom to move faster without sacrificing control.

Atomic Robot has stood for custom-crafted digital solutions that engage and delight consumers since day one. And that’s never going to change. As they approached their 10th anniversary, they realized it was time for the brand to reflect their mission and purpose. They collaborated with Focus Lab to create a brand that represents Atomic Robot through and through.

After 15 years in business, Real Thread recognized—time and time again—that what they’ve always known really is true: quality matters. How it’s made matters. They'd been helping other brands tell their story for so long, that they started to notice that they’d lost sight of how to tell their own story well.

PriorAuthNow was launched to accelerate the prior authorization process and make healthcare more efficient. And it’ working—for providers, payers, and most importantly, patients. The deeper they swam, the more they realized something. Making prior authorizations faster is important, yes. But what’s most urgently needed—the rightful linchpin in this process—is intelligent collaboration. Meet Rhyme.

Very announced a rebrand to lead them into the future of how Very partners with clients. Their goal: Build a brand that emphasizes their commitment to creating high-value solutions through a collaborative and user-centered process.

Four Kitchens has made a lot of exciting changes in the past couple of years, merging with Advomatic, and acquiring Manatí. It was time to create a new Four Kitchens. One that better reflects their skills and expertise. The new brand is built on a single core idea: Doing good in good company.

Dive into what makes this brand truly epic, from messaging to the logo to their most recognizable team member, Smiley.

The new brand reflects their mission to empower their clients and their customers. They want to empower every business to be the best version of themselves for their customers, and for every customer to have the conversations they want, when and how they want them.