Acquisitions

“Every interaction is an opportunity to wow your customers,” said Patrick Stokes, President, Applications and Marketing, Salesforce. “Most of that wow comes from knowing your customer, and responding at just the right moment. Braze was built to turn live customer behavior into personalized engagement at scale. Bringing that capability together with Salesforce Marketing Cloud, CRM, and Data 360 will deliver that wow moment in every customer interaction.”

According to Quantive, the acquisition will complement its software which uses data to help companies set objectives and key results.

Today, Luminate, the entertainment industry’s most essential data partner, announced its acquisition of Quansic, a leader in global music artist identification services. The deal was made as part of Luminate’s continued efforts to unify data for the entertainment industry, and more specifically due to Quansic’s expertise in the harmonization of metadata across record labels, streaming platforms, song publishers and artist services within the music ecosystem.

Accenture announced today that it would acquire the learning platform Udacity as part of an effort to build a learning platform focused on the growing interest in AI. While the company didn’t specify how much it paid for Udacity, it also announced a $1 billion investment in building a technology learning platform it’s calling LearnVantage.

“Togai’s sophisticated metering and rating extends Zuora’s market-leading monetization suite to accelerate usage-based models,” said Tien Tzuo, Founder and CEO at Zuora. “Together, we will be strategically positioned to provide the right solutions for developers and finance teams to power the next generation of monetization.”

"As a community focused on empowering ops professionals with no-code tools, partnering with Zapier felt like a natural progression,” says co-founder, Philip Lakin. “Brent and I believe that with Zapier, we can accelerate the adoption of no-code solutions in larger companies, making automation accessible to all. We're thrilled to be part of the Zapier family and look forward to what we can achieve together.”

Technology-enabled market research company Dig Insights has acquired Ignite 360, an insights, strategy, and training agency. Dig Insights is a tech-enabled research company that helps enterprise companies better understand consumer decision-making and their team is excited to leverage Ignite 360’s empathy-driven qualitative tools and their storytelling and activation capabilities.

With this acquisition, Sub(x) will transform Zuora’s existing paywall offering into an AI-powered paywall solution to gain deeper insights into subscriber behavior, constantly optimizing how offers are presented to maximize acquisition and retention.

The acquisition builds on a recent successful partnership that integrates Irwin’s award-winning investor relations (IR) CRM with the FactSet Workstation to equip IR professionals with a unified solution to manage investor engagement, conduct research, and streamline corporate access on a single platform.