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The Debrief

Tango Rebrand

by
Bill Kenney
min read
•
20/4/2022

Tango is the only workflow intelligence platform that helps teams be their best at work by transforming process documentation from a chore they must do into an opportunity for continuous collaboration and improvement. After two years in business, Tango's identity felt fragmented and ready for a strategic upgrade. Focus Lab CEO Bill Kenney chats with Tango co-founder Ken Babcock about our work together and why they chose to prioritize brand, even before their public product launch.

See more of Tango's rebrand at tango.us.

An audio-only version of this video is available on our podcast, Focus on Brand.

228
Shirts Sold
Fuerte shirts purchased
$22k
Organization Matches
Additional funds donated by Focus Lab and partner organizations
$26k
Donated to UNIDOS
Total amount donated to PR relief efforts through UNIDOS

More than anything, we want people to succeed, professionally and personally.

More than anything, we want people to succeed, professionally and personally.

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