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The Debrief

Rows.com Rebrand

by
Bill Kenney
min read
•
7/10/2021

Focus Lab CEO Bill Kenney chats with Humberto Ayres Pereira, CEO of Rows.com about their rebrand from dash-dash. Humberto discusses how they vetted potential brand agencies as an international client, the huge effect the rebrand has had on their hiring efforts, and the power of identifying the brand attributes of Rows during their strategy work.

An audio-only version of this video is available on our podcast, Focus on Brand.

228
Shirts Sold
Fuerte shirts purchased
$22k
Organization Matches
Additional funds donated by Focus Lab and partner organizations
$26k
Donated to UNIDOS
Total amount donated to PR relief efforts through UNIDOS

More than anything, we want people to succeed, professionally and personally.

More than anything, we want people to succeed, professionally and personally.

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