Recession and Brand Communications

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Amy Nance chat about the looming recession — and how brands should adapt to a new reality for their customers. They discuss questions such as, "in times of potential recessions, why might a company look to prioritize brand communications?" and "do you think brand affects internal culture, particularly when people may be feeling on edge right now?"

An audio-only version of this video is available on our podcast, Focus on Brand.