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The Debrief

Luminate Rebrand

by
Bill Kenney
min read
•
2/12/2022

Formerly P-MRC Data, Luminate approached Focus Lab as it was undergoing a reorganization and rapid growth. The previous brand portfolio lacked meaning and was scattered across legacy and adjacent brands, and the future identity needed to be direct, memorable, and future-facing. Focus Lab CEO Bill Kenney chats with Luminate CEO Rob Jonas about our work together and the importance of a good foundation.

See more of our work with Luminate at focuslab.agency/work/luminate

An audio-only version of this video is available on our podcast, Focus on Brand.

228
Shirts Sold
Fuerte shirts purchased
$22k
Organization Matches
Additional funds donated by Focus Lab and partner organizations
$26k
Donated to UNIDOS
Total amount donated to PR relief efforts through UNIDOS

More than anything, we want people to succeed, professionally and personally.

More than anything, we want people to succeed, professionally and personally.

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