The Debrief

Focus Lab Rebrand

by

min read

•

8/11/2022

Over a year ago, Focus Lab embarked on a rebrand. As a branding agency that's handled hundreds of rebrands for our clients, we had a lot of thoughts. In this episode of the Debrief, Genina Ramirez sits down with our three partners — Bill Kenney, Erik Reagan, and Will Straughn — to talk through the project, the hurdles we faced, and how everyone's feeling a year out.

Check out our case study to see more and unlock an extended version if you're subscribed to our newsletter: focuslab.agency/FLrebrand

An audio-only version of this video is available on our podcast, Focus on Brand.

228

Shirts Sold

Fuerte shirts purchased

$22k

Organization Matches

Additional funds donated by Focus Lab and partner organizations

$26k

Donated to UNIDOS

Total amount donated to PR relief efforts through UNIDOS

More than anything, we want people to succeed, professionally and personally.

More than anything, we want people to succeed, professionally and personally.

Read what's next.

Visual Identity

Color Palettes & What They Mean To Brands

Anna Beyerle Rosen

October 2, 2025

B2B Branding Turns Customers Into Advocates

Anna Beyerle Rosen

September 5, 2025

Visual Identity

Color Palettes & What They Mean To Brands

by

Anna Beyerle Rosen

18

min read

•

October 2, 2025

Brand Strategy

B2B Branding Turns Customers Into Advocates

by

Sebastian Fryer

4

min read

•

September 5, 2025