The Debrief

Cuttlesoft Rebrand

min read
9/3/2023

Cuttlesoft is a creative product development agency crafting beautifully designed and highly scalable software solutions. We kicked off our work together in November of 2020, after Cuttlesoft realized the limitations of their previous brand. Focus Lab CEO Bill Kenney chats with Cuttlesoft co-founders Emily Morehouse and Frank Valcarcel about their rebrand and the challenges of balancing your opinions with objective strategy.

Check out Cuttlesoft at cuttlesoft.com

An audio-only version of this video is available on our podcast, Focus on Brand.

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More than anything, we want people to succeed, professionally and personally.

More than anything, we want people to succeed, professionally and personally.

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