I'm thrilled to announce the launch of our latest initiative — a curated newsletter tailored specifically for B2B branding. At Focus Lab, we understand this dynamic landscape better than most and want to be a resource in your endeavors to elevate your brands to new heights.
We recognize that your time is precious, which is why we've crafted our newsletter to be a concise yet impactful resource that you'll look forward to opening. Whether you're seeking fresh perspectives, actionable insights, or simply a dose of inspiration, we're here to serve as your trusted partner on your branding journey.
In two weeks, you'll receive the creative edition of this newsletter with a monthly note from our Creative Director, Natalie Kent, and new links from the creative industry at large. You can control which editions you'll receive by managing your subscription preferences in the footer.
If you've been here long, you've seen us evolve and pivot over the last decade. Your continued support has been so crucial to our success, and I'm excited for you to join us in this next chapter.
Let's get after it,
Bill Kenney
R O I O F B R A N D I N G
From The B2B Institute's "2030 B2B Trends"
LinkedIn's B2B Institute put out their 2030 B2B Trends report and we want to shout it from the rooftops, in particular their "War on Brand" chapter. We may be biased, but we're going to continue our mission to highlight the ROI of brand each month.
N O T E W O R T H Y
1. Podcast Popularity in B2B
From Pew Research, "In 2023, 31% of those 12 and older said they have listened to a podcast in the last week, up from 26% in 2022 and 7% when this was first measured in 2013." This trend is noteworthy for B2B as well, as Hubspot can attest. "Since its launch in 2015, Hubspot's The Growth Show has gotten over 1.5 million downloads." Did we mention we have a podcast?
How Brand's Are Built's Rob Meyerson compiled 22,769 votes across 131 brand names on Brand New. While the data is limited to Brand New visitors' opinions and doesn't account for target market or performance, it's interesting to see the correlations. The top name? The Avocado Collective. 🥑
3. Nostalgia in Branding
Bill recently shared a post on LinkedIn about his connection to the Nintendo logo, from his Duck Hunt days. "It's a simple reminder that brands aren't just logos and colors; those elements are just vessels for the deeper memories you associate with them."
