Welcome to Your Rebrand

Over the years, we've encountered some of the same questions and hiccups on branding projects that have led us to create the following video presentation. We call it “Branding 101” and some of it is pretty basic: discussing what is a brand, brand terminology, etc.

But some content dives deeper into a) the difference between branding and marketing, b) the limitations of a logo or a mark, c) questioning the need for a mark, etc. It may be familiar to you, but certainly something worth sharing.

Over the years we’ve worked with hundreds of clients on their brands, and developed a proven process for project success. And project success translates to greater brand traction and, ultimately, our clients’ success.

This video goes over some general housekeeping, an overview of our process, our weekly cadence, feedback and team expectations, and the importance of establishing a single voice.

Focus Lab is a brand agency that values creativity, transparency, and collaboration. We strive to create a culture of excellence, where we work together to create meaningful and impactful outcomes. We are committed to delivering high-quality work that exceeds our clients' expectations, and we believe in cultivating relationships built on trust and respect.

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When navigating communication with each other, we look to our six core values: We Own the Work with an

All Over Ego approach, and we Lead with Courage — always Assuming the Best, Striving for Excellence, and displaying Empathy in Action. We encourage you to read more about our Core Values here.

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We realize that every company has its own unique set of core values, and we appreciate our clients' ability to lean into ours here at Focus Lab — to trust and respect our process and expertise. We look forward to leaning into your values, too.