BlueWave is on a mission to bring solar to every community. As a certified B Corp, they are guided by their responsibility to their customers, community, and the planet.

Inspired by their purpose, we saw an opportunity to better align their visual identity and their mission, which would carry over to their online experience. We pitched our vision, always using their company values as our guiding light. BlueWave understood our goals in refreshing their visual identity in a more purposeful and steady direction while maintaining existing brand equity.

The curvature in the A represents a horizon, and our planet. A single color presents a more unified vision, while the revised logotype is more confident, bold, and ready to support BlueWave's growth.

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To differentiate BlueWave, we shifted the color palette from the more standard solar story of sunshine to highlight what it provides: power. Dark blues with white accents and darker images with warm light shift the focus from the source to the solution.

With a visual identity poised to support BlueWave's growth, it was time to start the interactive process. At Focus Lab, that means a lot of homework. Our team worked to develop a holistic view of BlueWave's company and customer journey. We worked through information architecture, content strategy, and user experience. A strong foundation in these areas is crucial to a successful final product, weeks before any visual design begins.

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For BlueWave, we had several goals for content: communicate the BlueWave story and mission, help customers navigate access to solar energy, and position BlueWave as a leader in consumer solar.

BlueWave offers community solar management and project development services for a variety of customer types including landowners, solar asset managers, and community solar customers such as renters and small businesses.

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We needed to design a clear visual hierarchy to provide a seamless customer journey that conveyed the company's professionalism, while maintaining visual consistency from every entry point. Our content strategy work provided a well-established content hierarchy, which the design expanded on visually.